James Wetherill
A wide variety of skills and experience.
Web Communications professional with extensive experience in managing a wide variety of digital communications projects, including the building and management of websites, online surveys, webinars, in-person and virtual events, social media and email campaigns. Accustomed to working in a dynamic, project-driven environment where new skills must be quickly acquired, and existing skills adapted to new requirements.
This site is a work in progress.
What I did, and what I learned
My first career was in retail management. I was an expert in using computer applications that merged inventory control and marketing data to create profitable merchandise presentation plans. In these jobs, I learned how to:
- Analyze sales and marketing data to create profitable merchandise plans.
- Clearly communicate complex merchandise action plans to the store management teams that had to implement them.
- Maintain productive working relationships with other internal teams, vendors, and contractors.
As the retail businesses consolidated, I started looking for a new career. I found that my data analysis and communication skills easily transferred to the digital world.
In my second career, I learned how to:
- Work with clients to build and maintain mini-websites in WordPress or Drupal.
- Monitor web traffic and events, identify trends, and produce action plans to take advantage of opportunities.
- Produce video and web content that met government accessibility standards.
- Work with subject matter experts to create and manage web content in accordance with an editorial calendar
- Quickly acquire new skills or adapt existing skills to meet new client requirements.